ADIDAS operated various systems for supply chain, data management, and digital processes, but aimed to standardize them in order to create a better in-store experience. The project aimed to harmonize global processes efficiently while ensuring local adaptability.
ADIDAS operated various systems for supply chain, data management, and digital processes, but aimed to standardize them in order to create a better in-store experience. The project aimed to harmonize global processes efficiently while ensuring local adaptability.
We identified the tools and services needed to equip the stores and implemented a business integration solution in collaboration with an experienced partner. We also defined a global content management system for digital content at the point of sale and prepared everything for a worldwide rollout.
The results speak for themselves: within five years, 252 stores in 104 cities and 42 countries were equipped. A flagship store in London was completed in just eight months, from concept to opening. In addition, a global retail sourcing platform was introduced, enabling localized orders for digital content in five store concepts. All projects were completed on time and within budget, underscoring ADIDAS' innovative strength and operational excellence.
