ADIDAS operated different systems for supply chain, data management and digital processes, but aimed to standardize them to create a better in-store experience. The project aimed to efficiently harmonize global processes while ensuring local adaptability.
ADIDAS operated different systems for supply chain, data management and digital processes, but aimed to standardize them to create a better in-store experience. The project aimed to efficiently harmonize global processes while ensuring local adaptability.
We identified the tools and services required to equip the stores and implemented a business integration solution in collaboration with an experienced partner. We also defined a global content management system for digital content at the point of sale and prepared everything for a global rollout.
The results speak for themselves: within 5 years, 252 stores in 104 cities and 42 countries were fitted out. A London flagship store was completed in just 8 months from concept to opening. In addition, a global retail sourcing platform was introduced that enabled localized orders for digital content in 5 store concepts. All projects were completed on time and on budget, underlining ADIDAS' innovation and operational excellence.
