The exclusive AUDI Experience was designed to enable store visitors to experience the Audi brand in a completely new way—through a digital concept that blends seamlessly into the overall look of the store while expressing Audi's brand DNA.
The exclusive AUDI Experience was designed to enable store visitors to experience the Audi brand in a completely new way—through a digital concept that blends seamlessly into the overall look of the store while expressing Audi's brand DNA.
The project began with a comprehensive understanding of the project scope, team structure and responsibilities, and the existing IT landscape. Based on this, the consumer journey was defined and translated into a concept that took into account both the content and the system requirements. Further steps included tendering for the necessary trades and orchestrating and monitoring the implementation.
The result: an innovative and interactive customer experience with state-of-the-art technology. A multi-touch table enables individual vehicle configuration and generates a unique code. A laser engraver transfers this configuration for the customer to any Audi dealership. An AI-controlled KUKA robot draws the latest eTron GT concept car, while an interactive mirror demonstrates LED light configurations and surprises customers. These digital highlights underscore Audi's innovative strength and ensure an unforgettable brand experience.
