Development of a new exhibition stand that allows easy assembly, disassembly and storage to be reusable for multiple events. The aim was to combine efficiency and functionality with a strong brand experience.
Development of a new exhibition stand that allows easy assembly, disassembly and storage to be reusable for multiple events. The aim was to combine efficiency and functionality with a strong brand experience.
Our process began with the definition of experience principles to create a holistic customer journey. Based on this, we developed mood boards, layouts, drawings and 3D renderings that ensure an appealing design and optimal product presentation.
The result: a sophisticated engineering design with a strong brand presence and appealing product presentation. The reusable exhibition stand offers a cost-effective solution compared to the previous concept while remaining within the specified budget. This innovative design ensures flexibility and reduces operating costs in the long term.
