Development of a new exhibition stand that is easy to assemble, dismantle, and store so that it can be reused for multiple events. The aim was to combine efficiency and functionality with a strong brand experience.
Development of a new exhibition stand that is easy to assemble, dismantle, and store so that it can be reused for multiple events. The aim was to combine efficiency and functionality with a strong brand experience.
Our process began with defining experience principles to create a holistic customer journey. Based on this, we developed mood boards, layouts, drawings, and 3D renderings that ensure an appealing design and optimal product presentation.
The result: an ingeniously engineered design with strong brand presence and appealing product presentation. The reusable exhibition stand offers a cost-effective solution compared to the previous concept, while remaining within the specified budget. This innovative design ensures flexibility and reduces operating costs in the long term.
