Definition of a forward-looking customer experience for FISSLER, including analysis of brand potential and definition of marketing levers and KPIs. The goal was to develop new approaches for optimized customer communication and improved brand presence.
Definition of a forward-looking customer experience for FISSLER, including analysis of brand potential and definition of marketing levers and KPIs. The goal was to develop new approaches for optimized customer communication and improved brand presence.
We defined digital and physical touchpoints in the customer journey and analyzed existing retail processes and their KPIs in detail. This enabled us to identify areas for optimization. Through targeted workshops on the customer journey, we ensured global coordination and a shared commitment to guarantee consistent implementation of the concept.
The result: a redefined retail concept and optimized customer service touchpoints. Improved KPIs and sales targets served as the basis for developing a new store concept. Global coordination and consistency in the rollout created additional sales opportunities and strengthened brand presence at the point of sale.
