Definition of a future-oriented customer experience for FISSLER, including the analysis of brand potential and the definition of marketing levers and KPIs. The aim was to develop new approaches for an optimized customer approach and an improved brand presence.
Definition of a future-oriented customer experience for FISSLER, including the analysis of brand potential and the definition of marketing levers and KPIs. The aim was to develop new approaches for an optimized customer approach and an improved brand presence.
We defined digital and physical touchpoints of the customer journey and analyzed the existing retail processes and their KPIs in detail. The necessary optimization levers were derived from this. Through targeted workshops on the customer journey, we ensured that global coordination and joint commitment were achieved in order to guarantee consistent implementation of the concept.
The result: a redefined retail concept and optimized customer service touchpoints. Improved KPIs and sales targets served as the basis for the development of a new store concept. The global coordination and consistency of the rollout ensured additional sales opportunities and an increased brand presence at the point of sale.
