CALIDA's new brand values were translated into a forward-looking retail design vision. The goal was to create an innovative and progressive customer experience, which was first presented in September 2024 at the Zurich flagship store. The focus was on a design that captures the essence of the brand and responds to the expectations of modern customers.
CALIDA's new brand values were translated into a forward-looking retail design vision. The goal was to create an innovative and progressive customer experience, which was first presented in September 2024 at the Zurich flagship store. The focus was on a design that captures the essence of the brand and responds to the expectations of modern customers.
We defined and designed a holistic customer journey that seamlessly connects all aspects of the customer experience. By creating mood boards, layouts, drawings, and 3D renderings, we visualized an inspiring design that underscores the new brand values. We reviewed and handed over the concept to the furniture supplier and ensured smooth implementation. Close cooperation with all trades involved enabled perfect execution and on-time completion of the store.
The result: the introduction of CALIDA's new retail design vision as the "House of the Brand Experience." The store impresses with a fresh, striking design that appeals to a younger target group while inspiring loyal customers. This concept consolidates CALIDA's position as an innovative brand in the premium segment.
