Development of a new framework for layout planning to ensure a holistic and appealing customer journey. The aim was to consider the optimal allocation and positioning of existing and new experience elements.
Development of a new framework for layout planning to ensure a holistic and appealing customer journey. The aim was to consider the optimal allocation and positioning of existing and new experience elements.
We reviewed the existing experience elements and grouped them into categories. Based on this, we defined a customer journey for a 4000 sqm layout and strategically positioned the relevant experience touchpoints. In addition, the placement of existing experience elements was revised, while portfolio gaps were identified and filled with innovative next experience elements.
The result: a structured concept and framework that ensures a consistent and holistic customer journey, taking into account spatial performance and cultural criteria. This approach has created new food for thought that enables innovative solutions and expands existing boundaries.
