Development of a new framework for layout planning to ensure a holistic and appealing customer journey. The goal was to take into account the optimal allocation and positioning of existing and new experience elements.
Development of a new framework for layout planning to ensure a holistic and appealing customer journey. The goal was to take into account the optimal allocation and positioning of existing and new experience elements.
We reviewed the existing experience elements and grouped them into categories. Based on this, we defined a customer journey for a 4,000 square meter layout and strategically positioned the relevant experience touchpoints. In addition, the placement of existing experience elements was revised, while gaps in the portfolio were identified and filled with innovative, next-generation experience elements.
The result: a structured concept and framework that ensures a consistent and holistic customer journey while taking into account space performance and cultural criteria. This approach has created new food for thought that enables innovative solutions and pushes existing boundaries.
