Increasing customer frequency in stores in Asia and Europe through creative and effective shop windows that tell seasonal and collection-based experiences and emphasize the sensuality of the product. The aim was to create strong visual impulses and strengthen the emotional brand perception.
Increasing customer frequency in stores in Asia and Europe through creative and effective shop windows that tell seasonal and collection-based experiences and emphasize the sensuality of the product. The aim was to create strong visual impulses and strengthen the emotional brand perception.
We developed a comprehensive shop window concept that explored various design directions by creating mood boards, sketches, layouts and 3D renderings. The planning and implementation was based on a shop window matrix, whereby we coordinated with the suppliers and ensured a smooth handover.
The result: creative shop windows that tell seasonal and collection-related stories in a visually compelling way. The new window designs increase customer footfall and create a memorable brand image across multiple locations. The smooth implementation ensured efficiency and consistency across all stores.
